Don’t let your babies grow up to be cowboys

This is a picture from the ethnic minority park in Shenzhen. Im not sure what group this guy represents he just suddenly came by on the path, riding a cow. If you look closely at the shed hes passing, there are quite a few cow skulls hanging there, adding to the similarities with Texas.
Speaking of which, United Airlines is running radio ads for their flights to the U.S. in which they teach people how to say hello in different parts of the U.S., i.e. Texas (Howdy, Pardner), Los Angeles (Whats happenin, dude), Brooklyn (Hows youse guys), etc. Stereotyping starts at home, I guess.